While this post may speak a bit more to book authors, the message is the same for business owners; do not skimp on the review and editing process. For Business Owners Think about your marketing material, instructional booklets, social media posts, and yes, your website, article writing and blogging. Short-forms, single letters and numbers seem the norm to spell full words these days, especially in social media conversations. That said, be mindful this doesn’t translate to shortcuts in the way you communicate overall. Although there are circumstances and projects where self-review and editing is acceptable, there is wisdom, where you have the opportunity, to invite another pair of qualified eyes to proof your material.