I do believe it’s important for us all to up our game continuously, particularly in business. There are great resources and articles literally at our fingertips these days, and there are also wonderful mentors and coaches who make their living teaching people about how to communicate in this relatively new environment. There are even professionals who will do all the work for you (bonus tip: if you are hiring someone to do the writing and posting for you as well as the technical stuff, make sure they know how to speak your language—and they “get” you and your business).
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