Writing a Bestseller

In our previous post, we discussed The Purpose (and Mystery) Behind Bestseller Campaigns and Lists, and hopefully made it clear that writing a bestseller doesn’t always equate to being a bestseller on any particular list.

Now, the subject of how to write a bestseller deserves some attention. You probably think that, next, I’m going to broach the creative process and give you this magical formula. We’ll get to that, perhaps in part, however, writing a bestseller is about so much more.

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