by Sheri | May 18, 2016 | Art & Illustration, Marketing, Publishing
Whether selecting an image or hiring an artist, look at the principles and elements of design each convey. There are many, and it would take forever to go through them all, but the main ones to pay attention to are line, colour, texture, balance, emphasis, movement, and unity.
by Sheri | May 11, 2016 | Art & Illustration, Marketing, Publishing
Jenna Stewart is a passionate and talented artist, I C Publishing author, and our illustrator extraordinaire. In this post, Jenna imparts her youthful wisdom and experience on how art tells a story, and how embracing this will help you as an author and business owner.
by Sheri | Mar 10, 2016 | Book Signings, Marketing, Publishing
This post focuses on the current process of scheduling book signing events with Indigo Chapters stores; however, some of these tips are helpful regardless of the venue. Keeping in mind that things are constantly evolving and changing, here are eight great tips that will help you in scheduling successful book signing events/dates.
by Sheri Andrunyk | Feb 4, 2015 | Marketing
When creating a new logo or brand for your idea or business, there are several things you want to consider before coming to your graphic designer with your idea:
by Sheri Andrunyk | Jan 21, 2015 | Marketing
Welcome back to I C Publishing, here’s our first team post on the power of social media. Our first contributor, Carly, is our blog administrator and social media expert. Lots of great info here, and much more to follow, so enjoy:
by Sheri Andrunyk | Jul 9, 2014 | Marketing, Partner Publishing, Personal Development, Publishing
Similar to the saying “the phone won’t ring because you have a nice business card or website,” believe it or not, books don’t sell because they’re in bookstores or distribution catalogues (although it’s part of what can make sales easier once you have the engaged the...
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