by Sheri | Mar 27, 2012 | Marketing, Personal Development, Publishing, Self Development
Why did you choose the story-telling format you used?
Jim: I wanted to write a “how-to” book on the subject, but I struggled with what form it would take. I chose to go with a fictional account because I thought it might be more interesting for the reader and I hoped that the reader would see elements of themselves in the characters. There were also some people issues that needed to be considered, and I thought the story approach would allow me to explore those interpersonal issues more effectively than a straight forward “how-to” book.
by Sheri | Feb 28, 2012 | Marketing, Publishing
For nonfiction, self-published authors, their books give them added credibility in their field of expertise, which in turn attracts more speaking engagements, clients, and revenue.
The one constant, whether self-published or published through a traditional publisher, is that authors are largely responsible for marketing their books.
by Sheri | Feb 22, 2012 | Marketing, Personal Development, Publishing, Self Development
The explosive growth and evolution of technology and the internet has definitely changed many industries, including the writing and publishing world. In fact, right now, I bet you’re shaking your head in agreement … and maybe even in confusion. And you’re not alone. Lots of opinions and perspectives run rampant for both the positives and the negatives.
by Sheri | Jan 10, 2012 | Marketing, Personal Development, Publishing, Self Development
How would accomplishing this goal change your life, personally and professionally – for you, your family, friends, colleagues or clients? Look at all angles. Would you be happy with these changes or might it be helpful to adjust your goal slightly – to ensure that the outcomes you are striving for have a lasting and positive affect all, where possible?
by Sheri | Dec 15, 2011 | Marketing, Personal Development, Self Development
Maybe you’re thinking about the past choices you’ve made, and the changes you’d like to incorporate in the coming weeks and months; or what new things you want to learn, explore or achieve. Not so long ago, I was invited to do a one-to-one TV interview on the topic of Reinventing Yourself. I’m happy to share, and my hope is that it gives you the inspiration, insights and encouragement you need, as you embrace the new year, set new goals and achieve your heart’s desire! …Perhaps a new career, your first or 5th book, a healthier you, stronger relationships … ? Why not?!
by Sheri | Dec 6, 2011 | Marketing, Photography, Publishing
1. “You only get one chance to make that first impression.” Especially true of your business portrait or “headshot”. A headshot created by a professional photographer should represent you the way you want clients to see you whether that’s confident, funny, poignant or got-it-going-on! The headshot on your book cover should attract people to your book rather than have them thinking, “ouch, looks like that’s a self-portrait” or “too bad about the shadow”. You’ve gone to all this effort to have your literary work-of-art published… go the last mile and have the headshot that will grace its cover done right.
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