For nonfiction, self-published authors, their books give them added credibility in their field of expertise, which in turn attracts more speaking engagements, clients, and revenue.
The one constant, whether self-published or published through a traditional publisher, is that authors are largely responsible for marketing their books.
The explosive growth and evolution of technology and the internet has definitely changed many industries, including the writing and publishing world. In fact, right now, I bet you’re shaking your head in agreement … and maybe even in confusion. And you’re not alone. Lots of opinions and perspectives run rampant for both the positives and the negatives.
If you’re a regular follower of my blog, you’ve probably noticed that I like to share content that will empower you in all areas of your life – whether you wish to be a successful writer / author, teacher, parent or business owner. I like to offer you tools that can be used again and again, as you move forward on your journey. In keeping with my last post, I have some more questions for you below.
How would accomplishing this goal change your life, personally and professionally – for you, your family, friends, colleagues or clients? Look at all angles. Would you be happy with these changes or might it be helpful to adjust your goal slightly – to ensure that the outcomes you are striving for have a lasting and positive affect all, where possible?
When I was thinking about what to share this week, I found myself wondering why I hadn’t written about this topic much sooner than now – especially since I feel so passionate about it. Sure, there are many tangible ways to promote and market yourself, in general; whether it be a book or other product or service you want to get out to the masses. However, you can also get lost in the details and comparing yourself to others, if you don’t have a clear vision of what your message is and how ‘you’ want to communicate it. And so, in this blog post, I will share some Meaningful Marketing strategies and my Top Recommendations to help you enjoy the process and reach your goals!
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